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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Wednesday, 26 October 2011

Picking Up Those Real Estate Flyers By Tori Junipelo


Coming into contact with something like an advertisement flyer is just an honest nuisance in one's day. It is the last interaction we want, to be force fed a bright highlighted piece of paper to dispose of, to take off our windshield blades. For that reason, we usually just crumple them up and toss them to the ground, or the backseat of our car. However, when was the last time you truly inspected one of these flyers? Or at least enough to realize that whoever was passing them out was passing out, specifically, real estate flyers. Our guess is you have had a real estate flyer in your hand recently and did not even know it.
Now, we understand why someone would not want to waste their time reading the flyer, or dealing with it, but we want to talk about why a quick glance could have a quick pay off.
However, have you ever really taken enough to think about why a realtor, or real estate company, or even a private seller may think about using a flyer? The truth is, it is an effective way of sneaking your business into someone else's possession. And in these economic conditions, no method can realistically get passed over.
Although, what we most likely didn't think about, was the fact that these real estate flyers could offer us a two way street, a two way street that we want to be on.
For instance, flyers are often filled with contact info, down to websites and fax numbers, and that is what makes them so valuable. They are like business cards that you can't lose right away. Maybe you'll get ride of it right away, but all in all you are likely to let it scatter about your house and your point of view for a little while before you do, and the person who passed you the flyer is just waiting for something to stick.
When it does stick, no doubt as it sometimes does, then that individual is waiting right by the phone with open arms to collect your business or your inquiry.
But wait, there's more!
Maybe the passer of the flyer was originally intending just to gauge a response from the flyers, and to see if anyone took the bait. Maybe they didn't at first, and so the realtor or what have you began to secretly offer an incentive to those who responded to the flyer, as a way of ensuring business and not having to eat the cost of putting flyers all around. If this happens, which it actually very often does, then you are all set.
Not only did you just establish a new relationship with someone in a specific and helpful line of work, but you just nabbed yourself a discount on the percentage of your closing costs! Don't believe us? Give it a try and tell us what happens. We know for a fact that this idea of incentivizing, specifically around real estate flyers, is big news right now. It speaks to a lot of what is going on in our broader economy, and it speaks to the friendliness and perseverance of conversational commerce. It is one of the few win win situations left.

What to Do With Real Estate Postcards By Tori Junipelo


On a very steady basis, our inboxes and mailboxes are piled into with all sorts of advertisements. More often than not it's a well-developed scheme meant to convince us we have hit the jackpot, or can get some outstanding detail for simply entering in our credit card information. It is enough to drive a person mad. However, in email, you can easily toss everything in the trash and be on your way. When one's mailbox is struck by hurricane of junk, it involves more effort to free yourself of the waste. However, do you ever inspect the junk that is tossed your way? Up until recently neither did we. Of course, because we did, we are going to talk a little bit about what real estate postcards are not telling you.
More often than not, if we are on a great quest to find our dream home, we are either scouring the neighborhoods we most want to move into, jotting down realtor names or realtor phone numbers when driving past. Once in a while we might go to an open house.
That is all well and good to, if and only if you are looking to live in your neighborhood or near it. If that's not the case, and you are thinking of moving farther out, then your best bet always is the Internet right? With those online service sites, yes?
Actually, one would be wrong on both accounts, in this particular matter anyhow.
Many grocery stores these days are filled with self-checkouts that people love to pile into thinking they have more control and a faster pace. However, contrary to this popular belief, many grocery stores are converting back to cashier only checkouts, because the care of a human handler is far more efficient. Well, the same logic applies to realtors.
A real estate agent actually sends out these real estate postcards to gather response of people in need. After all, who is more tapped into the housing market than a realtor? No one! No matter where you are looking, no network defies the network they can offer to represent you with.
Speaking to that network, so many people think it is fastest to use the Internet to search for houses in the area they are currently living or search for houses in the area they currently live. Regardless of the situation though, real estate companies and their field agents do not just have first dibs on all updated markets in your area, but they have ties to markets all over the place, making them aces at recommendations.
That being said, don't do away with the real estate postcards that were just delivered. They are actually not the traditional form of junk mail you once thought they were. Instead, consider them like elaborate business cards that are luring you into a relationship, not a profit scheme like you would find in your electronic mail's spam folder. It is in this relationship that you have the potential to locate a house you always wanted whether it is ten miles away or ten thousand miles away.

Helpful Tips to Help Sell Your Home Fast By John A Knoelk

Expert Author John A Knoelk
The real-estate market is very competitive, especially with the recent downturn in the economy, a huge increase in the number of foreclosures and properties up for sale.
If you have decided to put your house on the market, be prepared to wait, unless you are extremely flexible. There are a few things you can do to help your home get noticed and hopefully sell.
• Hire An Experienced Agent
An experienced real-estate agent, with knowledge about your neighborhood and its market history can help in selling your house quickly. A quality real estate agent will have contacts and resources that you do not have, resources that will enable them to sell your home quickly and generally for a higher price.
• Set a Reasonable Asking Price
Initial asking price is always important; it could either make or break the sale of your home. Your real estate agent will have an idea on what should be the appropriate price for your house, along with the price range of other homes in the area that are currently for sale.. A house which is too expensive may push away prospective buyers while a very low price may raise some questions on the credibility of the property. You should ask your agent to do a comparable market analyses (CMA) to get an idea on what other houses in your area sold for.
• De-clutter
Potential buyers want to live in a nice home, not a messy one. Remove all the clutter and tidy up. Put away things that are not frequently used. Make your house look more spacious by getting rid of unnecessary furniture, clearing out cabinets, and removing items on top of tables and shelves. Do not smoke in the house and do not cook foods such as fish, and bacon, instead put an apple pie in the oven.
• Home staging
Home staging is an alternative if your home is empty. Home staging is about redesigning or arranging furniture around the home to make it more neutral, homey and comfortable for the prospective buyers. Home staging will help the client's picture themselves in the house.
• Minor Home Repairs
You can fix minor problems in the house like broken or dripping faucets or window treatments. Make a list of these types of problems and set aside a day to take care of them before you put your house on the market. You will be amazed at what can be accomplished in a day. By completing these minor repairs, you have also removed some potential negotiating points from the table.
• Let the House Sell Itself
When prospective buyers visit your house, it is better not to be there. Of course, you would like to meet the people sand show them how great the house is, but it would be uncomfortable for both buyer and seller. If you have taken the above advice the house will show very nicely. If you are there buyers will not be able to talk to the agents and express their real opinion of the real estate and property. If you must have a representative there your real estate agent should be the one to be there.
In this, buyers market, flexibility is the key to selling. There are fewer buyers; therefore they can be more demanding. Remember above all as hard as it is; don't be emotional about the sale. You may be selling for less than you wanted or expected but you are also buying your next home for less than you could have several years ago.